BD
BD
Healthcare Stories
BD (Becton, Dickinson and Company) is one of the world's leading medical technology companies, advancing healthcare through innovative medical devices, diagnostic systems and clinical solutions. With more than 125 years of history and a presence in over 190 countries, BD supports healthcare professionals worldwide in improving patient care, safety and clinical outcomes.
As part of our collaboration with BD, we produced two distinct video series serving different communication goals. The first featured interviews with physicians who use BD's medical technologies in their daily clinical practice, capturing authentic insights and real-world experiences. Alongside this, we created a series of internal newsletter videos introducing employees from across the organization, allowing them to share their roles, backgrounds and contributions while strengthening internal communication and reinforcing the company's culture.